The Benefits of Having a Google Ad Manager Account for Publishers

laptop with an Analytics-like software ads interactive ad monetization platform

Google Ad Manager is a powerful advertising platform that helps publishers to manage, serve and measure digital ads. It combines the features of Google AdWords and DoubleClick for Publishers (DFP) into one unified platform.

After registering for Google Ad Manager publishers will have access to a powerful suite of tools with robust targeting options and real-time optimization. It will make it easier for them to track the performance of the campaigns running on their site and optimize their ads.

In addition, registering for Google Ad Manager allows publishers to access several advanced features such as dynamic ad insertion, programmatic advertising and cross-platform monetization. These features allow publishers to maximize their revenue while making it easier to manage and measure their digital ad campaigns.

Overall, registering for Google Ad Manager is an important step for publishers who want to stay ahead of the game and make the most out of their digital advertising campaigns. With its powerful suite of tools and features, Google Ad Manager is the perfect solution for publishers looking to maximize their revenue and reach more potential customers.

If we were able to convince you, this short video from Google will show you, how to create an account:

Read every post about Ad Manager! 1 – Why is it important for publishers to have a Google Ad Manager account? 2 – Ad monetization: Ad manager vs. Adsense 3 – How to link your Adsense and Google Ad Manager account? 4 – What kinds of creatives are available in Google Ad Manager? 5 – Why an effective inventory structure is important for publishers? 6 – Where to place ads on your website? 7 – How to provide the best user experience for your readers? 8 – What is viewability and why is it important for publishers?

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