Linking your AdSense and Ad Manager accounts is important because it allows you to easily view and manage your ad performance across both platforms. With a linked account, you can see the combined data of every ad campaign!
It will make it easier to analyze which are your best-performing ads and help to adjust your monetization strategies accordingly.
Additionally, the linked accounts allow you to access the advanced features of AdManager (such as automated targeting) and get the most out of your campaigns!
To link your Google AdSense and AdManager accounts, log in to your AdSense account and click the “Link to Ad Manager” link on the left-hand side of the page. Then, log in to your AdManager account and click the “Link to AdSense” link at the top of the page.
This short video shows you this process in detail:
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