Ad monetization platforms typically perform health checks to evaluate the quality of websites or publishers. A website health check can include factors such as ad viewability, ad fraud detection, page speed, mobile responsiveness, compliance with ad policies, and overall user experience. By performing regular health checks, ad monetization platforms can ensure that they are working with high-quality publishers and websites, which helps to maintain a positive user experience and maximize ad revenue for all parties involved.
Methods of Evaluating Ad Monetization
The monetization platforms doing the checks may use different methods for evaluating ad monetization. Nonetheless, the following are some typical examination focus points:
1. Ad performance:
This refers to indicators that are crucial for assessing the success of ad placements, such as click-through rate (CTR), viewability, and ad fill rate.
2. User experience:
To make sure that advertisements are not distracting or have a detrimental impact on the overall user experience, ad monetization platforms often evaluate the user experience of a website or app.
3. Ad quality:
The quality of the advertisements that are displayed is also a key factor because they might reduce engagement and income.
4. Compliance:
Ad monetization platforms must make sure that publishers comply by all applicable rules and guidelines, including those related to ad fraud and consumer privacy.
5. Website performance:
Here, we’re talking about how fast your website loads. A slow-loading website can lead to a poor user experience and lower engagement. Publishers can use tools like Google PageSpeed Insights to check their page speed load and identify where they can improve.
6. Ad placement:
Both user experience and income can be significantly impacted by the location and size of ad placements on a website. Publishers should make sure their ads are carefully placed to maximize income without hurting user experience, are not obtrusive, and do not increase website load times.
7. Content quality:
The quality and relevance of the content on a website are essential elements in tempting and retaining users. Publishers should make sure their content is unique, educational, entertaining, and audience-relevant.
8. User engagement:
To measure user engagement, publishers can monitor statistics like bounce rate, time spent on the site, and pageviews per session. These data can help publishers spot opportunities for development and offer insights into user behaviour.
What does website health check focus on?
Ads Interactive’s website Health Check module provides feedback on the requirements and status of the functions necessary to achieve boost revenue for the chosen website. These elements are the following:
Ads.txt:
Provides feedback about the status of the ads.txt file used on the website is the latest version or not. A warning is displayed if the ads.txt file is outdated.
Privacy Policy:
Shows the fact that the website has a privacy policy. A warning is shown if the privacy policy is not available.
Anchor ads:
Anchor Ads are designed to assist publishers in giving their audience a more attractive advertising experience. A warning is given if the Anchor Ads solution is not used on the website; the Publisher can also turn it on in the Ad Settings menu.
Interstitial ads:
Interstitial Ads provide a new revenue channel for the publisher by displaying ads between page views. A warning is given if the Interstitial ads solution is not used on the website; the Publisher can also turn it on in the Ad Settings menu.
Recommendation Box (Native ads):
The use of the native widget is referred to as the recommendation box (native advertisements).
Zone Refresh (Auto Refresh):
The auto-refresh of the advertisement applied to the entire website (running on the page), which currently means refreshing the advertisement every 30 seconds.
The Ad Container:
The Ad Container feature refers to the pre-allocation of ad space. This function significantly improves the user experience and prevents accidental clicks. Using this feature also has a positive impact on Google Core Web Vitals report, particularly the Cumulative Layout Shift (CLS) metric which is important for SEO by all publishers.
There’s more to website health check!
These are only a few examples of the focus areas that could be taken into account in ad monetization health checks. The specific factors analysed may vary depending on the platform or company going to perform the check.
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