{"id":283,"date":"2023-02-07T13:03:10","date_gmt":"2023-02-07T13:03:10","guid":{"rendered":"https:\/\/adsinteractive.com\/blog\/?p=283"},"modified":"2023-05-24T15:54:00","modified_gmt":"2023-05-24T15:54:00","slug":"what-is-viewability-and-why-is-it-important-for-publishers","status":"publish","type":"post","link":"https:\/\/adsinteractive.com\/blog\/what-is-viewability-and-why-is-it-important-for-publishers\/","title":{"rendered":"The Significance of Viewability for Publishers: Understanding and Emphasizing its Importance"},"content":{"rendered":"\n<p>Viewability is a metric that measures the visibility of an online advertisement. It refers to the percentage of an ad that is actually seen by the user. It is based on the criteria set by the Media Rating Council (MRC).<\/p>\n\n\n\n<p>According to their definition if at least half of a display ad\u2019s pixels are in view for at least one second it counts as a viewable impression.<\/p>\n\n\n\n<p>Video ads need to be in view for at least two seconds to be counted as viewable \u2013 but similarly to display ads, only 50% of their area needs to be visible.<\/p>\n\n\n\n<p>Increasing viewability is important for publishers because it can impact the effectiveness and return on investment (ROI) of the ad campaigns running on their sites.&nbsp;<strong>If an ad is not viewable, it is unlikely to have any impact on the viewer<\/strong>, meaning the advertisers are effectively wasting their money.<\/p>\n\n\n\n<p>By improving the viewability of the ad zones on their sites, publishers can attract more high-quality campaigns and increase their revenue. This can be achieved by placing the zones exclusively in the viewable positions of the page, using ad formats that are more likely to be seen, and <a href=\"https:\/\/adsinteractive.com\/blog\/how-to-provide-the-best-user-experience-for-your-readers\/\" data-type=\"URL\" data-id=\"https:\/\/adsinteractive.com\/blog\/how-to-provide-the-best-user-experience-for-your-readers\/\">optimizing the user experience<\/a> to minimize distractions.<\/p>\n\n\n\n<p>Watch this short video to learn more about increasing ad viewability and user experience on your site!<br><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Improve viewability and user experience with better ad placements\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/lbu8qcLE-iM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p style=\"background: #f5f6f8;\npadding: 20px;\nfont-size: 16px;\nmargin-top:46px;\npadding-top: 24px;\npadding-bottom: 24px;\nborder-radius: 4px;\">\n <span style=\"font-size:1.17em; font-weight:700; line-height:1.2!important; display:block; padding-bottom:18px;\">   Read every post about Ad Manager! <\/span>\n\n    <a href=\"https:\/\/adsinteractive.com\/blog\/why-is-it-important-for-publishers-to-have-a-google-ad-manager-account\/\" style=\"display:block; margin-bottom:12px;\">\n       1 &#8211; Why is it important for publishers to have a Google Ad Manager account?\n    <\/a>\n    <a href=\"https:\/\/adsinteractive.com\/blog\/ad-monetization-ad-manager-vs-adsense\/\" style=\"display:block; margin-bottom:12px;\">\n       2 &#8211; Ad monetization: Ad manager vs. Adsense\n    <\/a>\n    <a href=\"https:\/\/adsinteractive.com\/blog\/how-to-link-your-adsense-and-google-ad-manager-account\/\" style=\"display:block; margin-bottom:12px;\">\n       3 &#8211; How to link your Adsense and Google Ad Manager account?\n    <\/a>\n    <a href=\"https:\/\/adsinteractive.com\/blog\/what-kinds-of-creatives-are-available-in-google-ad-manager\/\" style=\"display:block; margin-bottom:12px;\">\n        4 &#8211; What kinds of creatives are available in Google Ad Manager?\n    <\/a>\n    <a href=\"https:\/\/adsinteractive.com\/blog\/why-the-effective-inventory-structure-is-important-for-publishers\/\" style=\"display:block; margin-bottom:12px;\">\n        5 &#8211; Why an effective inventory structure is important for publishers?\n    <\/a>\n    <a href=\"https:\/\/adsinteractive.com\/blog\/where-to-place-ads-on-your-website\/\" style=\"display:block; margin-bottom:12px;\">\n        6 &#8211; Where to place ads on your website?\n    <\/a>\n    <a href=\"https:\/\/adsinteractive.com\/blog\/how-to-provide-the-best-user-experience-for-your-readers\/\" style=\"display:block; margin-bottom:12px;\">\n        7 &#8211; How to provide the best user experience for your readers?\n    <\/a>\n    <a href=\"https:\/\/adsinteractive.com\/blog\/what-is-viewability-and-why-is-it-important-for-publishers\/\" style=\"display:block; margin-bottom:12px; opacity: .6; pointer-events: none;\">\n        8 &#8211; What is viewability and why is it important for publishers?\n    <\/a>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If an ad is not viewable, it is unlikely to have any impact on the viewer.<\/p>\n","protected":false},"author":4,"featured_media":479,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[60,29,59,39],"class_list":["post-283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-monetization","tag-ad-manager","tag-google","tag-ux","tag-viewability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is viewability and why is it important for publishers?<\/title>\n<meta name=\"description\" content=\"What is viewability? It measures the visibility of an online advert. It refers to the percentage of an ad that is actually seen by the user.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsinteractive.com\/blog\/what-is-viewability-and-why-is-it-important-for-publishers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is viewability and why is it important for publishers?\" \/>\n<meta property=\"og:description\" content=\"What is viewability? It measures the visibility of an online advert. 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