{"id":251,"date":"2023-02-07T10:52:20","date_gmt":"2023-02-07T10:52:20","guid":{"rendered":"https:\/\/adsinteractive.com\/blog\/?p=251"},"modified":"2023-05-24T15:51:55","modified_gmt":"2023-05-24T15:51:55","slug":"types-of-creatives-in-google-ad-manager","status":"publish","type":"post","link":"https:\/\/adsinteractive.com\/blog\/types-of-creatives-in-google-ad-manager\/","title":{"rendered":"Exploring the Different Types of Creatives in Google Ad Manager"},"content":{"rendered":"\n

We\u2019ll take a look at the different types of creatives in Google Ad Manager and share a few tips about applying them.<\/strong><\/p>\n\n\n\n

Google Ad Manager allows you to use a wide range of creatives in your campaigns. They can be divided into five main categories: <\/p>\n\n\n\n

1. Text Ads: These are simple text-based ads that consist of a headline, a description, and a clickable link. They can appear in search results, on websites and in apps. They are typically used to reach a wider audience and generate clicks.<\/p>\n\n\n\n

2. Image Ads: These ads display an image with a clickable link and no text. <\/p>\n\n\n\n

3. Video Ads: These ads feature a short video with a clickable link and no text. Most often they appear in-stream or as an overlay on webpages. They can be used to increase brand awareness and drive conversions. <\/p>\n\n\n\n

4. Interactive \/ Rich Media Ads: These ads feature interactive content, such as animation or games. They are typically used to create engaging, immersive experiences for the visitors that encourage them to take action.<\/p>\n\n\n\n

5. Native Ads: These ads blend in with the surrounding content. They are typically applied to drive engagement and increase conversions. <\/p>\n\n\n\n

What type of creative is the best for my website?<\/h2>\n\n\n\n

We would suggest publishers to use Image Ads and Video Ads primarily as they are attractive and can capture the attention of the users quickly. <\/p>\n\n\n\n

Native ads have several advantages as well; in most cases, they are more engaging, effective, and cost-efficient than traditional display ads.  <\/p>\n\n\n\n

Finally, Rich Media Ads can also be used width a great effect, even though they require more effort and resources to create. If you\u2019re interested in these types of creatives check our award-winning rich media formats which are available for Ads Interactive publishers here<\/a>.<\/p>\n\n\n\n

By utilizing multiple types of creatives, publishers can reach a wider audience and generate more conversions. Furthermore, by using creative formats such as rich media, video, and native ads, publishers can create more immersive and personalized experiences for their viewers.<\/p>\n\n\n\n

Watch this short video to learn about the different types of creatives available within Ad Manager!
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