{"id":1026,"date":"2026-01-06T13:49:09","date_gmt":"2026-01-06T13:49:09","guid":{"rendered":"https:\/\/adsinteractive.com\/blog\/?p=1026"},"modified":"2026-01-06T21:47:17","modified_gmt":"2026-01-06T21:47:17","slug":"az-ads-interactive-ertekesiti-az-auchan-retail-media-feluleteit","status":"publish","type":"post","link":"https:\/\/adsinteractive.com\/blog\/az-ads-interactive-ertekesiti-az-auchan-retail-media-feluleteit\/","title":{"rendered":"Az Ads Interactive \u00e9rt\u00e9kes\u00edti az Auchan retail m\u00e9dia fel\u00fcleteit"},"content":{"rendered":"\n<p><strong>SAJT\u00d3K\u00d6ZLEM\u00c9NY<\/strong><br><br><strong>Az Ads Interactive Media Group \u00e9rt\u00e9kes\u00edti 2026-t\u00f3l az Auchan Magyarorsz\u00e1g Kft. \u00e1ruh\u00e1zainak retail m\u00e9dia fel\u00fcleteit<\/strong>.<\/p>\n\n\n\n<p>Az Ads Interactive Media Group \u00e9s az Auchan Magyarorsz\u00e1g strat\u00e9giai meg\u00e1llapod\u00e1st \u00edrt al\u00e1, amelynek \u00e9rtelm\u00e9ben 2026. janu\u00e1r 1-t\u0151l az Ads Interactive v\u00e1lik az Auchan magyarorsz\u00e1gi \u00e1ruh\u00e1zainak retail m\u00e9dia fel\u00fclet\u00e9nek \u00e9rt\u00e9kes\u00edt\u00e9si partner\u00e9v\u00e9. A meg\u00e1llapod\u00e1s a hazai retail media piac egyik legnagyobb horderej\u0171 egy\u00fcttm\u0171k\u00f6d\u00e9se, amely jelent\u0151s m\u00e9rf\u00f6ldk\u0151 mindk\u00e9t v\u00e1llalat sz\u00e1m\u00e1ra.<\/p>\n\n\n\n<p>A partners\u00e9g c\u00e9lja, hogy az Auchan \u00e1ruh\u00e1zaiban el\u00e9rhet\u0151 offline \u00e9s digit\u00e1lis m\u00e9diafel\u00fcletek a lehet\u0151 legjobb aj\u00e1nlatokat k\u00f6zvet\u00edts\u00e9k a v\u00e1s\u00e1rl\u00f3k fel\u00e9, emellett a leghat\u00e9konyabban szolg\u00e1lj\u00e1k ki a m\u00e1rk\u00e1k kommunik\u00e1ci\u00f3s ig\u00e9nyeit, mik\u00f6zben m\u00e9rhet\u0151, adatvez\u00e9relt megold\u00e1sokat k\u00edn\u00e1lnak a hirdet\u0151knek.<\/p>\n\n\n\n<p><strong>N\u00e9meth Iv\u00e1n, az Ads Interactive Media Group alap\u00edt\u00f3ja elmondta:<\/strong><\/p>\n\n\n\n<p><em>&#8220;\u00d3ri\u00e1si megtiszteltet\u00e9s \u00e9s egyben strat\u00e9giai jelent\u0151s\u00e9g\u0171 lehet\u0151s\u00e9g sz\u00e1munkra, hogy az Auchan Magyarorsz\u00e1g retail m\u00e9dia fel\u00fcleteinek \u00e9rt\u00e9kes\u00edt\u00e9s\u00e9t mi v\u00e9gezhetj\u00fck. Ez a partners\u00e9g j\u00f3l mutatja, hogy a retail media a k\u00f6vetkez\u0151 \u00e9vek egyik legmeghat\u00e1roz\u00f3bb hirdet\u00e9si csatorn\u00e1ja lesz Magyarorsz\u00e1gon. C\u00e9lunk, hogy az Auchannal k\u00f6z\u00f6sen \u00faj szintre emelj\u00fck a v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9nyt \u00e9s a hirdet\u0151i eredm\u00e9nyess\u00e9get.&#8221;<\/em><\/p>\n\n\n\n<p><strong>Nagy Attila az Auchan Magyarorsz\u00e1g Kft \u00e9rt\u00e9kes\u00edt\u00e9si \u00e9s m\u0171k\u00f6dtet\u00e9si igazgat\u00f3ja hozz\u00e1tette:<\/strong><\/p>\n\n\n\n<p><em>&#8220;Az Auchan sz\u00e1m\u00e1ra kiemelten fontos, hogy v\u00e1s\u00e1rl\u00f3inknak relev\u00e1ns, \u00e9rt\u00e9ket teremt\u0151 kommunik\u00e1ci\u00f3val szolg\u00e1ljunk. Az Ads Interactive szakmai tapasztalata \u00e9s innovat\u00edv megk\u00f6zel\u00edt\u00e9se biztos\u00edtja, hogy retail m\u00e9dia fel\u00fcleteink m\u00e9g hat\u00e9konyabban t\u00e1mogass\u00e1k partnereinket \u00e9s v\u00e1s\u00e1rl\u00f3inkat egyar\u00e1nt. Magabiztosak vagyunk abban, hogy ez az egy\u00fcttm\u0171k\u00f6d\u00e9s \u00faj szintre emeli az \u00e1ruh\u00e1zi kommunik\u00e1ci\u00f3t.&#8221;<\/em><\/p>\n\n\n\n<p>A felek 2026 folyam\u00e1n k\u00f6z\u00f6sen dolgoznak a retail m\u00e9diarendszer fejleszt\u00e9s\u00e9n, az egys\u00e9ges orsz\u00e1gos h\u00e1l\u00f3zat ki\u00e9p\u00edt\u00e9s\u00e9n \u00e9s az \u00faj hirdet\u00e9si megold\u00e1sok bevezet\u00e9s\u00e9n.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Ads Interactive Media Group<\/strong><\/p>\n\n\n\n<p>Az Ads Interactive Media Group egy vezet\u0151 digit\u00e1lis hirdet\u00e9si megold\u00e1s-szolg\u00e1ltat\u00f3 Magyarorsz\u00e1gon. Az innov\u00e1ci\u00f3ra, az ipar\u00e1gi fejl\u0151d\u00e9sre helyezve a hangs\u00falyt, \u00e1tfog\u00f3 programmatic megold\u00e1sokat k\u00edn\u00e1l \u00fcgyfeleinek. &nbsp;Az Ads Interactive Media Group c\u00e9lja, hogy a m\u00e1rk\u00e1k ne csak el\u00e9rj\u00e9k a fogyaszt\u00f3kat, hanem val\u00f3di \u00e9lm\u00e9nyt \u00e9s \u00fczleti eredm\u00e9nyt is teremtsenek minden \u00e9rintkez\u00e9si ponton. Ads Interactive Media Group Budapesti sz\u00e9khelye mellett Dubajban \u00e9s M\u00fcnchenben nyitott irod\u00e1kat, ahol 60 f\u0151s csapat dolgozik a rekl\u00e1m monetiz\u00e1ci\u00f3 k\u00fcl\u00f6nb\u00f6z\u0151 szakter\u00fcletein.&nbsp;<\/p>\n\n\n\n<p>Tov\u00e1bbi inform\u00e1ci\u00f3\u00e9rt k\u00e9rj\u00fck l\u00e1togassa meg a c\u00e9g weboldal\u00e1t:&nbsp;www.adsinteractive.com<\/p>\n\n\n\n<p><strong>Auchan Magyarorsz\u00e1g Kft.<\/strong><\/p>\n\n\n\n<p>Az Auchan Magyarorsz\u00e1g Kft 19 hipermarkettel, 3 szupermarkettel, 2 superstore\u00e1ruh\u00e1zzal, 2 benzink\u00fat shoppal, 1 automata bolttal, 19 \u00fczemanyag-t\u00f6lt\u0151\u00e1llom\u00e1ssal \u00e9s orsz\u00e1gosan el\u00e9rhet\u0151 online kereskedelemmel v\u00e1rja a v\u00e1s\u00e1rl\u00f3kat, hogy egyedi \u00e9s felel\u0151s k\u00edn\u00e1lat\u00e1n kereszt\u00fcl magas min\u0151s\u00e9g\u0171, helyi \u00e9s eg\u00e9szs\u00e9ges term\u00e9kekkel tegye jobb\u00e1 v\u00e1s\u00e1rl\u00f3i mindennapjait.&nbsp; A v\u00e1llalat sz\u00e9les v\u00e1laszt\u00e9k\u00e1r\u00f3l \u00e9s diszkont \u00e1rair\u00f3l ismert, nagy alapter\u00fclet\u0171 \u00e1ruh\u00e1zaiban 40-70 ezer k\u00fcl\u00f6nb\u00f6z\u0151 term\u00e9kf\u00e9les\u00e9get k\u00edn\u00e1l a v\u00e1s\u00e1rl\u00f3knak. Az Auchan feladat\u00e1nak tekinti, hogy hozz\u00e1j\u00e1ruljon a v\u00e1s\u00e1rl\u00f3er\u0151 n\u00f6vel\u00e9s\u00e9hez \u00e9s v\u00e1s\u00e1rl\u00f3i \u00e9letmin\u0151s\u00e9g\u00e9nek jav\u00edt\u00e1s\u00e1hoz.A fenntarthat\u00f3 m\u0171k\u00f6d\u00e9s\u00e9rt folytatott harcot sz\u00e1mos m\u00e1s ter\u00fcletre kiterjeszti az \u00e1ruh\u00e1zl\u00e1nc, \u00e9s emellett fogyaszt\u00f3it is egyre ink\u00e1bb a tudatos v\u00e1s\u00e1rl\u00e1sra \u00f6szt\u00f6nzi.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Az Ads Interactive Media Group \u00e9rt\u00e9kes\u00edti 2026-t\u00f3l az Auchan Magyarorsz\u00e1g Kft. \u00e1ruh\u00e1zainak retail m\u00e9dia fel\u00fcleteit. A meg\u00e1llapod\u00e1s a hazai retail media piac egyik legnagyobb horderej\u0171 egy\u00fcttm\u0171k\u00f6d\u00e9se, amely jelent\u0151s m\u00e9rf\u00f6ldk\u0151 mindk\u00e9t v\u00e1llalat sz\u00e1m\u00e1ra.<\/p>\n","protected":false},"author":1,"featured_media":1027,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,91],"tags":[],"class_list":["post-1026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ads-interactive","category-advertising-solutions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Az Ads Interactive \u00e9rt\u00e9kes\u00edti az Auchan retail m\u00e9dia fel\u00fcleteit - Ads Interactive Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adsinteractive.com\/blog\/az-ads-interactive-ertekesiti-az-auchan-retail-media-feluleteit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Az Ads Interactive \u00e9rt\u00e9kes\u00edti az Auchan retail m\u00e9dia fel\u00fcleteit - Ads Interactive Blog\" \/>\n<meta property=\"og:description\" content=\"Az Ads Interactive Media Group \u00e9rt\u00e9kes\u00edti 2026-t\u00f3l az Auchan Magyarorsz\u00e1g Kft. \u00e1ruh\u00e1zainak retail m\u00e9dia fel\u00fcleteit. 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