For publishers, it all starts with the quality and quantity of the content. Your content is your brand! In these articles, we have collected useful information for publishers.
Why an effective inventory structure is important for publishers?
The proper planning of the ad inventory structure helps publishers to control the number of ads they are running and ensure that the right ads are being served in the right places.Read more
Why should publishers have a Google Ad Manager account?
Registering for Google AdManager is an important step for publishers who want to stay ahead of the game and make the most out of their digital advertising campaigns.Read more
Google Analytics 4 (GA4): Should I stay or should I go?
If you are a publisher, you’ve probably noticed that Google started to roll out the next version of Google Analytics, called Google Analytics 4 (GA4). If you haven’t already done the setup in your account, you’re receiving notifications from Google […]Read more
Http or https?
It is important to understand the basics and differences between HTTP and HTTPS. HTTPS is much more secure than HTTP.Read more
Why are cookies important for advertising?
Cookies are small text files used to identify certain users of the Internet. Allow all sites to recognize the user as the same person who previously visited the siteRead more
Page Speed Load
When it comes to a site’s performance, page load speed is paramount. In this article, we offer some suggested solutions to increase your speed.Read more
Google Health Score
A website needs to be in good technical condition because good technological condition equals a fast and user-friendly page. The Heatlh Score is important because it indicates whether your site has developed well or poorly.Read more
What is Lazy Loading?
Lazy loading sounds weird, but it’s a simple concept: you only load a script or image when you need it. Lazy loading can speed up the initial load time of a page by avoiding premature downloads of unnecessary resources.Read more
Google Core Web Vitals
In the coming weeks, we’ll cover important topics that will provide useful information and suggestions to follow for each website.Read more
Video Advertising without Video Content?
Video advertising is ripping more and more slices out of digital spending every year. Ads Interactive’s unique solution also allows publishers to monetize their video adsRead more