Google is the most important player to consider when optimising your website for search – simply because it’s the biggest and best in the search engine market. So let’s take a deeper look at why Google is so crucial to any business’s search optimisation efforts.
Where to place ads on your website?
We collected the most useful areas to display ads on your site, and the ad sizes that the majority of the advertisers prefer.Read more
Ad monetization: Ad Manager vs. Adsense
Both AdSense and Ad Manager have some advantages, so it’s important to consider which one is the best for your website.Read more
Why should publishers have a Google Ad Manager account?
Registering for Google AdManager is an important step for publishers who want to stay ahead of the game and make the most out of their digital advertising campaigns.Read more
Google Analytics 4 (GA4): Should I stay or should I go?
If you are a publisher, you’ve probably noticed that Google started to roll out the next version of Google Analytics, called Google Analytics 4 (GA4). If you haven’t already done the setup in your account, you’re receiving notifications from Google […]Read more
AdSense vs. Ads Interactive: the differences
What’s the difference between Ads Interactive and Google AdSense? We will tell you now!Read more
Why are cookies important for advertising?
Cookies are small text files used to identify certain users of the Internet. Allow all sites to recognize the user as the same person who previously visited the siteRead more
Page Speed Load
When it comes to a site’s performance, page load speed is paramount. In this article, we offer some suggested solutions to increase your speed.Read more
Google Health Score
A website needs to be in good technical condition because good technological condition equals a fast and user-friendly page. The Heatlh Score is important because it indicates whether your site has developed well or poorly.Read more
What is Lazy Loading?
Lazy loading sounds weird, but it’s a simple concept: you only load a script or image when you need it. Lazy loading can speed up the initial load time of a page by avoiding premature downloads of unnecessary resources.Read more
Google Core Web Vitals
In the coming weeks, we’ll cover important topics that will provide useful information and suggestions to follow for each website.Read more