Author: Aniko Mecseki
Google Analytics 4 (GA4): Should I stay or should I go?
If you are a publisher, you’ve probably noticed that Google started to roll out the next version of Google Analytics, called Google Analytics 4 (GA4). If you haven’t already done the setup in your account, you’re receiving notifications from Google […]Read more
Advanced Interstitial Ad Format
Ads Interactive’s new Advanced Interstitial ad format provides publishers with a new revenue channel by displaying ads between pageviews. It is activated when users click a link on the page, so the user sees a fullscreen ad before they can […]Read more
What is Header Bidding?
Header Bidding is essentially an auction auction, and it allows all ad exchanges and networks to compete for all impressions.Read more
AdSense vs. Ads Interactive: the differences
What’s the difference between Ads Interactive and Google AdSense? We will tell you now!Read more
Http or https?
It is important to understand the basics and differences between HTTP and HTTPS. HTTPS is much more secure than HTTP.Read more
Why are cookies important for advertising?
Cookies are small text files used to identify certain users of the Internet. Allow all sites to recognize the user as the same person who previously visited the siteRead more
Page Speed Load
When it comes to a site’s performance, page load speed is paramount. In this article, we offer some suggested solutions to increase your speed.Read more
Google Health Score
A website needs to be in good technical condition because good technological condition equals a fast and user-friendly page. The Heatlh Score is important because it indicates whether your site has developed well or poorly.Read more
What is Lazy Loading?
Lazy loading sounds weird, but it’s a simple concept: you only load a script or image when you need it. Lazy loading can speed up the initial load time of a page by avoiding premature downloads of unnecessary resources.Read more
Google Core Web Vitals
In the coming weeks, we’ll cover important topics that will provide useful information and suggestions to follow for each website.Read more